E-COMMERCE
Your stack is nineteen apps in a trench coat.
Somewhere past your first million in revenue, the plugin stack stops being scrappy and starts being the constraint: monthly app fees stacking up, data fragmented across vendors, and every workflow bent around what the apps allow. We build brands the custom layer that replaces the duct tape.
The way it works now
The storefront platform is fine; the nineteen apps bolted to it each take a monthly fee and a slice of your data. Inventory truth is contested between the store, the 3PL, and the spreadsheet. Customer data is fragmented, so lifecycle marketing runs on the segment the email tool can see, not the customer you actually have. Reporting means exporting CSVs into a Frankenstein workbook.
What custom looks like
A unified data layer: orders, customers, inventory, ad spend, and support history in one warehouse you own, with the dashboards that end the CSV ritual.
Custom operations tooling: the returns flow, subscription logic, bundle rules, or wholesale portal your brand needs exactly, replacing three apps each.
Headless or heavily customized storefront work where the template ceiling is costing conversion.
Where agents fit
Support triage that resolves the WISMO tickets from real order and carrier data, and escalates the genuine problems.
Inventory and demand watch: reorder points flagged from actual velocity, not gut feel, before the stockout.
Marketing operations: product feeds, catalog hygiene, and campaign QA handled by machine instead of a marketer's Friday.
Sound like your shop?
Tell us what your week actually looks like. First conversation is free, and it is with an engineer.